Austin 10 hp Sherbourne

 

Austin 10 hp Cambridge

 

Austin 14 hp Ascot Cabriolet

 

Austin 8 hp Saloon

By 1930 output had reached the record figure of 1,000 vehicles a week and the range of models tended to increase. In 1931 a 12-6 appeared, to be followed in 1932 by an entirely new I0 h.p. car. Meanwhile, the Seven had become the most popular small car in the world. It climbed Ben Nevis in 7 hours 23 Minutes, and Table Mountain in 10¾ hours. Adding to its racing laurels, it came 3rd and 4th in the Ulster International Road Race in I929, and won the 500 Mile Race at Brooklands in 1930. With Malcolm Campbell at Daytona Beach, in 1931, it achieved the commendable speed of 94·03 m.p.h. and later exceeded 100 m.p.h. at Brooklands with Cushman at the wheel, being the first 750 c.c. car to achieve this speed in England.

The elaboration of the Austin range continued until by 1934 there was a choice of forty-four separate models based on nine alternative chassis. If one takes into account the wide range of colours and equipment offered then a grand total of three hundred and thirty-three different cars were listed!

In the 1936 Honours List Sir Herbert Austin was created a Baron and elevated to the peerage. He took the title of Lord Austin of Longbridge.

In the same year, his sixty-ninth, he accepted the Chairmanship of the Government-sponsored shadow factory scheme for aero engine production, and during the next few years devoted much time to his new responsibility.